Email Not Displaying Correctly in Gmail: Fix Button Clickable Area Collapse for SendGrid for Retail & Consumer Brand Campaigns
Retail campaigns rely on high-fidelity visual assets, coupon borders, and clear promotional layouts. Default image blocking or button collapses disrupt the visual journey. Below is the targeted integration guide to fix Button Clickable Area Collapse inside Gmail App (iOS & Android) templates when using SendGrid.
Technical Breakdown
Gmail App (iOS & Android) uses the WebKit / Blink which lacks support for standard rendering rules. This causes Button Clickable Area Collapse elements to break or collapse when rendering templates.
SendGrid Behaviors
SendGrid's template parser automatically injects custom style tags that can override inline styles. Always use inline style definitions and define clear target widths. Always define ALT descriptions for retail product shots, and base64-encode your brand logo so the email headers render cleanly even when images are blocked.
Remediation Code Block
To maintain button structural size and clickable areas, apply paddings to the parent table cell (td tag) rather than the link element, and format the anchor tag style to display: block. In your SendGrid campaign manager, make sure you configure your links to run via {{{unsubscribe}}}.
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;">
<tr>
<td bgcolor="#6366F1" style="padding: 10px 20px; border-radius: 4px;">
<a href="{{{unsubscribe}}}" style="color: #ffffff; text-decoration: none; display: block; font-family: sans-serif; font-size: 14px; font-weight: bold;">Click Here</a>
</td>
</tr>
</table>Live Code Sandbox Test
How to Deploy inside SendGrid
Copy the fixed VML or table wrapper code block from the remediation box above.
Open SendGrid Design Editor, toggle the view mode to Code Editor, or insert a custom 'Code' module block inside your drag-and-drop layout. Drop the corrected code inside the box.