Email Not Displaying Correctly in Gmail: Fix Outlook Button Border Collapsing for HubSpot for Retail & Consumer Brand Campaigns
Retail campaigns rely on high-fidelity visual assets, coupon borders, and clear promotional layouts. Default image blocking or button collapses disrupt the visual journey. Below is the targeted integration guide to fix Outlook Button Border Collapsing inside Gmail App (iOS & Android) templates when using HubSpot.
Technical Breakdown
Gmail App (iOS & Android) uses the WebKit / Blink which lacks support for standard rendering rules. This causes Outlook Button Border Collapsing elements to break or collapse when rendering templates.
HubSpot Behaviors
HubSpot's COS template manager automatically wraps content blocks in dynamic div structures to support their drag-and-drop system. These extra wrappers force styling inheritances that override inline td paddings, leading to spacing collapses in Outlook. Setting explicit table element attributes is crucial. Always define ALT descriptions for retail product shots, and base64-encode your brand logo so the email headers render cleanly even when images are blocked.
Remediation Code Block
To guarantee perfectly rounded buttons inside Outlook, we must generate a hybrid VML (Vector Markup Language) roundrect structure overlaid with normal HTML tables. VML is read only by Outlook, while WebKit clients read the HTML layout. In your HubSpot campaign manager, make sure you configure your links to run via {{ unsubscribe_link }}.
<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="{{ unsubscribe_link }}" style="height:44px;v-text-anchor:middle;width:200px;" arcsize="15%" stroke="f" fillcolor="#720e9e">
<w:anchorlock/>
<center style="color:#ffffff;font-family:sans-serif;font-size:13px;font-weight:bold;">Click Here</center>
</v:roundrect>
<![endif]-->
<!--[if !mso]><!-->
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;">
<tr><td align="center" bgcolor="#720e9e" style="border-radius:6px;"><a href="{{ unsubscribe_link }}" style="padding:12px 24px;color:#ffffff;display:inline-block;text-decoration:none;font-weight:bold;">Click Here</a></td></tr>
</table>
<!--<![endif]-->Live Code Sandbox Test
How to Deploy inside HubSpot
Copy the fixed VML or table wrapper code block from the remediation box above.
In HubSpot's Design Manager, edit the modules section. Create a 'Rich Text' or 'HTML' module block. Double-click the block, choose 'Tools' or 'Advanced', click 'Source Code', and drop the code snippet inside.