Email Not Displaying Correctly in Gmail: Fix Default Image Blocking Layouts for ActiveCampaign for WCAG Accessibility Violations
Accessibility failures prevent screen readers from navigating templates, isolating disabled subscribers and increasing unsubscribe rates. Below is the targeted integration guide to fix Default Image Blocking Layouts inside Gmail App (iOS & Android) templates when using ActiveCampaign.
Technical Breakdown
Gmail App (iOS & Android) uses the WebKit / Blink which lacks support for standard rendering rules. This causes Default Image Blocking Layouts elements to break or collapse when rendering templates.
ActiveCampaign Behaviors
ActiveCampaign's editor parses HTML template imports and automatically cleans inline attributes, which can break VML tags. Always use absolute styles and avoid relying on classes. Inject correct table roles (role='presentation') and keep color pairings above the WCAG AA contrast threshold of 4.5:1.
Remediation Code Block
To resolve this, always define explicit width and height attributes on your images to preserve their layout boxes when blocked. Add robust alternative (ALT) text styled with CSS font-sizes and colors, and encode vital brand logos directly as Base64 data URIs. In your ActiveCampaign campaign manager, make sure you configure your links to run via %UNSUBSCRIBELINK%.
<img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAADIA..." width="150" height="40" alt="Company Logo" style="display: block; font-family: sans-serif; font-size: 14px; color: #111111; font-weight: bold; border: 0;">Live Code Sandbox Test
How to Deploy inside ActiveCampaign
Copy the fixed VML or table wrapper code block from the remediation box above.
Insert an 'HTML block' from the layout builder panels. Avoid standard text boxes, as the ActiveCampaign parser might strip conditional MSO comment strings on saving.