Email Not Displaying Correctly in Gmail: Fix Padding & Margin Collapsing for Salesforce Marketing Cloud (SFMC) for Client Rendering Engine Anomalies
Email client rendering variations are caused by differences in parser engines. Legacy Outlook engines ignore modern block models, forcing layouts to stack vertically. Below is the targeted integration guide to fix Padding & Margin Collapsing inside Gmail App (iOS & Android) templates when using Salesforce Marketing Cloud (SFMC).
Technical Breakdown
Gmail App (iOS & Android) uses the WebKit / Blink which lacks support for standard rendering rules. This causes Padding & Margin Collapsing elements to break or collapse when rendering templates.
Salesforce Marketing Cloud (SFMC) Behaviors
SFMC's Content Builder wraps block exports in div frames that can break conditional comments. Additionally, AMPScript calls for personalizations can trigger parsing errors if they are inside MSO conditional comments. Ensure your AMPScript tags are evaluated *outside* the VML blocks. Test layout code regressions side-by-side using the Campaign Diff Comparator before pushing visual style changes to your production templates.
Remediation Code Block
To ensure spacing works reliably, apply all structural paddings directly to HTML td elements inside tables. Do not apply paddings or margins to raw divs, as Outlook will strip them. For vertical spacing, use explicit spacer tables or empty rows. In your Salesforce Marketing Cloud (SFMC) campaign manager, make sure you configure your links to run via %%unsubscribe_url%%.
<table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td height="20" style="font-size: 1px; line-height: 1px;"> </td>
</tr>
<tr>
<td style="padding: 15px; background-color: #f1f1f1;">
Content with padding and margin
</td>
</tr>
<tr>
<td height="20" style="font-size: 1px; line-height: 1px;"> </td>
</tr>
</table>Live Code Sandbox Test
How to Deploy inside Salesforce Marketing Cloud (SFMC)
Copy the fixed VML or table wrapper code block from the remediation box above.
Create an 'HTML content' layout block in Content Builder. Paste the table structure. Enclose any custom merge tags inside standard AMPscript wrapper lines.