Email Not Displaying Correctly in Gmail: Fix Default Image Blocking Layouts for Salesforce Marketing Cloud (SFMC) for WCAG Accessibility Violations
Accessibility failures prevent screen readers from navigating templates, isolating disabled subscribers and increasing unsubscribe rates. Below is the targeted integration guide to fix Default Image Blocking Layouts inside Gmail Web (Desktop) templates when using Salesforce Marketing Cloud (SFMC).
Technical Breakdown
Gmail Web (Desktop) uses the Goog/WebKit Layout Engine which lacks support for standard rendering rules. This causes Default Image Blocking Layouts elements to break or collapse when rendering templates.
Salesforce Marketing Cloud (SFMC) Behaviors
SFMC's Content Builder wraps block exports in div frames that can break conditional comments. Additionally, AMPScript calls for personalizations can trigger parsing errors if they are inside MSO conditional comments. Ensure your AMPScript tags are evaluated *outside* the VML blocks. Inject correct table roles (role='presentation') and keep color pairings above the WCAG AA contrast threshold of 4.5:1.
Remediation Code Block
To resolve this, always define explicit width and height attributes on your images to preserve their layout boxes when blocked. Add robust alternative (ALT) text styled with CSS font-sizes and colors, and encode vital brand logos directly as Base64 data URIs. In your Salesforce Marketing Cloud (SFMC) campaign manager, make sure you configure your links to run via %%unsubscribe_url%%.
<img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAADIA..." width="150" height="40" alt="Company Logo" style="display: block; font-family: sans-serif; font-size: 14px; color: #111111; font-weight: bold; border: 0;">Live Code Sandbox Test
How to Deploy inside Salesforce Marketing Cloud (SFMC)
Copy the fixed VML or table wrapper code block from the remediation box above.
Create an 'HTML content' layout block in Content Builder. Paste the table structure. Enclose any custom merge tags inside standard AMPscript wrapper lines.