Email Not Displaying Correctly in Gmail: Fix Broken SVG Image Vectors for Salesforce Marketing Cloud (SFMC) for Retail & Consumer Brand Campaigns
Retail campaigns rely on high-fidelity visual assets, coupon borders, and clear promotional layouts. Default image blocking or button collapses disrupt the visual journey. Below is the targeted integration guide to fix Broken SVG Image Vectors inside Gmail Web (Desktop) templates when using Salesforce Marketing Cloud (SFMC).
Technical Breakdown
Gmail Web (Desktop) uses the Goog/WebKit Layout Engine which lacks support for standard rendering rules. This causes Broken SVG Image Vectors elements to break or collapse when rendering templates.
Salesforce Marketing Cloud (SFMC) Behaviors
SFMC's Content Builder wraps block exports in div frames that can break conditional comments. Additionally, AMPScript calls for personalizations can trigger parsing errors if they are inside MSO conditional comments. Ensure your AMPScript tags are evaluated *outside* the VML blocks. Always define ALT descriptions for retail product shots, and base64-encode your brand logo so the email headers render cleanly even when images are blocked.
Remediation Code Block
Always convert logo assets and icons from vector SVG formats into web-friendly PNG or JPG formats. If vector rendering is required, host the SVG on a CDN with an absolute URL and define a PNG fallback utilizing conditional comments. In your Salesforce Marketing Cloud (SFMC) campaign manager, make sure you configure your links to run via %%unsubscribe_url%%.
<!--[if mso]>
<img src="https://example.com/fallback-logo.png" width="120" height="40" alt="Logo" style="display:block;border:0;">
<![endif]-->
<!--[if !mso]><!-->
<img src="https://example.com/vector-logo.svg" width="120" height="40" alt="Logo" style="display:block;border:0;">
<!--<![endif]-->Live Code Sandbox Test
How to Deploy inside Salesforce Marketing Cloud (SFMC)
Copy the fixed VML or table wrapper code block from the remediation box above.
Create an 'HTML content' layout block in Content Builder. Paste the table structure. Enclose any custom merge tags inside standard AMPscript wrapper lines.